It is a tradition in Venezuela to celebrate Christmas Eve with “Gaitas Music”. Gaitas Music is a native folkloric music originated in the city of Maracaibo, Venezuela. The popularity of this kind of music has grown over the years to the point that schools all over Venezuela have develop contests that are reminiscent to the cheerleading contests in the US. This video is a compilation of scenes before this big event where schools compete for first place.
Golden, a soda brand from Venezuela, was sponsoring the event. I was in charge of filmmaking the rehearsals of the students before the competition, and capturing them drinking Golden’s product.